Sources list for WHAT ARE THE BANKING MARKETING CONCEPTS HERE IN THE PHILLIPPINES:

Esslemont, Don and Lewis, Tony. "Some Empirical Tests of the Marketing Concept" Marketing Bulletin, 1991, 2, 1-7
Marketing Management

Kotler, Philip (1972). A Generic Concept of Marketing. Journal of Marketing 36 (April), pp. 46-54.
Value Chains

Federal Reserve Bank of New York - Banking Information- E-Banking. On the Internet at www.newyorkfed.org/education/ebanking/print.html E-Banking delivery channels. The Financial Gazette. November 2004. On the Internet at http://www.fingaz.co.zw/fingaz/200
E-Banking Operations

Schubert, R. (2003, January). Analyzing and managing risk - an opportunity for banks. News for Banks. UBS. Retrieved January 25, 2005 from Web site: http://66.102.7.104/search?q=cache:98qKN9TAoOYJ:www.u bs.com/1/ShowMedia/bank_for_banks/news/archive%3Fcont Schubert, R. (2003, January). Analyzing and managing risk - an opportunity for banks. News for Banks. UBS. Retrieved January 25, 2005 from Web site: http://66.102.7.104/search?q=cache:98qKN9TAoOYJ:www.u bs.com/1/ShowMedia/bank_for_banks/news/archive%3Fcont
Portfolio Risk Management

Samaad, M. (1999, March 12). Consumers (finally) line up for online banking. Bank Rate Monitor. Retrieved February 25, 2005 from Web site: http://moneycentral.msn.com/ar ticles/banking/basics/3100.asp Samaad, M. (1999, March 12). Consumers (finally) line up for online banking. Bank Rate Monitor. Retrieved February 25, 2005 from Web site: http://moneycentral.msn.com/ar ticles/banking/basics/3100.asp
Banking Technology

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